SELFi Mission

Accelerate Financial Independence 

We’re starting with mortgages, life’s biggest debt, but not stopping there.

Matthew’s core values


I believe that customers should be able to see what I see. I believe that bad news should not wait. 


I believe financial knowledge is the key to unlocking the best deals. For too long, mortgage companies have profited off borrower ignorance. We take the opposite approach and lift the curtain on mortgages.


I believe in choice. That consumers should have the option to get a mortgage on their own terms, whenever they want, and in return for being self-reliant, get the best possible deal.

Rocket Mortgage Top 20 Broker

SELFi was #17 of 10,000+ mortgage brokers with Rocket Mortgage in 2020

About Matthew

Matthew Alvarez
Matthew Alvarez

Mortgage Coach & Realtor®

Matthew joined SELFi because he was inspired by the mission of helping his clients achieve financial independence sooner. Matthew is a successful real estate agent on the Central Coast and is now applying his real estate knowledge to help homeowners obtain better terms on their mortgage.

 Matthew lives on the beautiful Central Coast of California in the small town of Guadalupe, CA. He is a graduate of San Francisco State University with a Bachelors of Science in Business Administration.


You can email him at